Facebook is starting to dominate retargeted ad impressions, according to an AdRoll report. The social network accounted for only 3% just after the program started in August, but by December, the Facebook Exchange real-time bidding platform had amassed 63% of global retargeted impressions. Facebook enjoyed a lower percentage of retargeted clicks (45%) in December, as the click-thru rate is 40% lower on FBX than on other digital platforms, according to AdRoll.
Facebook's FBX amasses most global retargeted digital ads
SmartBrief Job Listings for Media
|Marketing Director, Mobile||
NXP Semiconductors N.V.
|San Jose, CA|
|Director of Digital Media and Marketing||
|Director, Digital Research (Burbank or New York)||
Warner Bros. Entertainment Inc.
|Data Entry and Integrity Coordinator||
Interactive Advertising Bureau
|New York, NY|
|Director of Business Development - Denver/New York||