GM puts Commonwealth under McCann; Goodby staff is in limbo

03/14/2013 | Advertising Age (tiered subscription model)

About 200 Goodby Silverstein & Partners employees are unsure of their fate in light of GM's decision to put McCann in charge of the Chevrolet brand through its global advertising agency Commonwealth. The move included a buyout of GSP's 50% interest in Commonwealth. "When Commonwealth was formed as a 50-50 joint venture between two agencies at two different holding companies, it prompted a lot of skepticism across the industry that it could ever work," writes Rupal Parekh.

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