Hispanic market ripe for WOMM campaigns

03/14/2013 | iMedia Connection

The highly social nature of Hispanic culture makes it an ideal market for businesses to invest in word-of-mouth marketing, writes Chelsea Hickey. With research showing that Hispanics use social media to express opinions about brand experiences more often than non-Hispanic counterparts, they are more likely to become valuable brand advocates who can help boost sales, she writes.

View Full Article in:

iMedia Connection

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO
Director of Marketing - Denver
zvelo
Denver, CO