How to get started building social engagement around your brand

03/14/2013 | MediaPost Communications

For businesses that haven't yet built a social media presence, posts on safe topics such as community engagement or education present a low-risk way to start out, said the AARP's Tammy Gordon, discussing social advocacy at a South by Southwest Interactive Festival event. The panelists also noted the importance of facilitating content sharing to get the word out and advised brands to define their business goals before deciding which social media metrics to use to analyze results.

View Full Article in:

MediaPost Communications

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA