How to get started building social engagement around your brand

03/14/2013 | MediaPost Communications

For businesses that haven't yet built a social media presence, posts on safe topics such as community engagement or education present a low-risk way to start out, said the AARP's Tammy Gordon, discussing social advocacy at a South by Southwest Interactive Festival event. The panelists also noted the importance of facilitating content sharing to get the word out and advised brands to define their business goals before deciding which social media metrics to use to analyze results.

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