Mobile promotions boost impulse buys, study finds

03/14/2013 | Progressive Grocer

Research published by the American Marketing Association shows that shoppers make more unplanned purchases when prompted by promotions through a mobile device. "Retailers have the ability to target their promotions in ways that weren't possible before, and our study provides a road map for mobile marketers who seek to increase unplanned spending in stores," said study co-author Sam Hui, a professor at the New York University Stern School of Business.

View Full Article in:

Progressive Grocer

Published in Briefs:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Executive Chef
University of Southern California
Los Angeles, CA
Director of Food and Beverage Operations
The Culinary Institute of America
San Antonio, TX
Hospitality and Customer Service Instructor
The Culinary Institute of America
San Antonio, TX
Director - Web Marketing
The Culinary Institute of America
Hyde Park, NY
Culinarians Wanted, Kitchen Management Training in NYC
Hillstone Restaurant Group
New York City, NY