Mobile promotions boost impulse buys, study finds

03/14/2013 | Progressive Grocer

Research published by the American Marketing Association shows that shoppers make more unplanned purchases when prompted by promotions through a mobile device. "Retailers have the ability to target their promotions in ways that weren't possible before, and our study provides a road map for mobile marketers who seek to increase unplanned spending in stores," said study co-author Sam Hui, a professor at the New York University Stern School of Business.

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