More Wi-Fi, more mobile payments send a message to retailers

03/14/2013 | eMarketer

More than 90% of smartphone owners have used their devices while in a store and most often for shopping-related purposes, including price comparisons, a JiWire survey finds. The survey also found that as of the fourth quarter, more than 50% of mobile owners surveyed had used their devices to make purchases, indicating new opportunities for retailers to drive sales by providing a seamless experience that extends to mobile and mobile payments.

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