Pepsi Max scores viral hit with Jeff Gordon prank video

03/14/2013 |

The Jeff Gordon Test Drive video from Pepsi Max, which featured the famous NASCAR driver pulling a prank on a car salesman, racked up more than 5 million views in two days, the latest in a series of successful viral videos from the brand. In the video, a disguised Gordon takes the unsuspecting salesman for a wild test drive around the dealership parking lot.

View Full Article in:

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Senior Manager, Marketing
New York, NY
Sr. Product Marketing Manager
San Francisco, CA
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY