Abandoned leads, dealing with the high cost of customer acquisition and the ever-changing need for a social media strategy top the list of common problems faced by inbound enterprise marketers, Rosalia Cefalu writes. But integrating leads with marketing tools can help retargeting efforts, and employing a content creator and deploying closed-loop marketing software can bring down costs. Also, digging deeper into your numbers with social media analytics can guide your strategic decision making, Cefalu writes.
Tech solutions to the 3 most common marketing problems
SmartBrief Job Listings for Media
|Director, Operational Enablement and Excellence||
Pandora Media, Inc.
|Sales Director - ROBLOX (New York)||
|New York, NY|
|Assistant Professor or Instructor of Advertising||
Loyola University Chicago
|National Sales Manager/Midwest||
American City Business Journals/The Business Journals