Children's upfront looks promising

03/15/2010 | Mediaweek

Media sellers at networks such as Nickelodeon and Disney are predicting that this year's children's upfront will be flat to slightly higher than last season's. "There's a feeling that the kids' market really wants to come back, and we're seeing signs of that in a number of very important categories," said Jim Perry at Nickelodeon/MTVN Kids and Family Group.

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