Lady Gaga dials up raft of placements for new clip

03/15/2010 | Advertising Age (tiered subscription model)

Lady Gaga's buzzworthy new video, "Telephone," includes placements from at least nine brands, including Virgin Mobile, Diet Coke, Miracle Whip and the singer's Heartbeats headphones, but only some paid to be part of the clip. The goal was to find brands that seemed "organic" to the storyline and "made sense" for marketers, according to Dyana Kass, head of pop music marketing at Universal Music Group.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, CafeMom.com and MamásLatinas.com
CafeMom
New York, NY
Marketing Services Director
Farm Journal Media
Rosemont, IL
Director, Revenue Operations - Technical Program Management
Pandora Media, Inc.
Oakland, CA
Product Marketing Manager
Urban Airship
San Francisco, CA