MTV2 unwraps re-branding effort

03/15/2010 | Mediaweek

MTV2 today will take the wraps off a re-branding effort that includes a new network tag line: "Man's Best Friend." Additionally, the change will involve a fresh on-air look and an expanded programming palette, all of which, according to this report, is an attempt to woo more young male viewers.

View Full Article in:

Mediaweek

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY