NBC gets creative to drive viewers to the network

03/15/2010 | Advertising Age (tiered subscription model)

To attract viewers, NBC is looking beyond on-air promotions to social media and offline innovations, president of entertainment marketing Adam Stotsky said in an interview. "Broadcast TV is still the most efficient media to reach a mass, wide, broad audience," Stotsky said. But, he added, "You have to innovate or die."

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