Pinterest has women's trust, study says

03/15/2012 | Adweek

More than four-fifths of U.S. women say they trust blogs and Pinterest, according to a BlogHer study, compared with about two-thirds who say they trust Facebook. Six out of 10 women said they bought products based on a blog recommendation, and nearly half bought products based on Pinterest posts. Only about a third made purchases based on Twitter or Facebook recommendations.

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