SMS databases allow for better consumer targeting

03/15/2012 | Mobile Marketer

SMS ad campaigns are a quick and sure way to reach a broad consumer base, but the data gathered from such campaigns can be used to target narrower consumer segments, mobile experts note. The opt-in nature of SMS makes it ideal for establishing a dialogue with these motivated consumers.

View Full Article in:

Mobile Marketer

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY
Business Development Associate
inMarket Media LLC
CA
Solutions Engineer
http://urbanairship.com
Portland, OR
Senior SEO Strategist
iCrossing, Inc.
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY