3 steps to writing a branding strategy

03/15/2013 | Entrepreneur online

During the business planning process, you should create a strategy that defines how you will develop your company's brand. The branding strategy should be only a page long, and it can even be a short as a paragraph. To create one, identify your target customers, figure out what sets your company apart from the competition and find a way to demonstrate your company's value to your customers.

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