Content marketing through LinkedIn in 3 easy steps

03/15/2013 |

Understanding how to use the relatively new LinkedIn Today to discover a company's place in the social network's universe is the first step to marketing your business there, Ryan Sommer writes. Embed presentations within Slideshare to market content to the right verticals, and use LinkedIn's Company Pages (or the recent Hootsuite integration) to track lead generation and other metrics, Sommer writes.

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