How distributors can get the most out of social networking

03/15/2013 | TED Magazine

Distributors should consider integrating social media into general marketing plans, identifying the top main targets and developing a plan to reach them, writes Bridget McCrea. Rob Fisher of Madison Electric Products said, "We set up pages on Facebook and LinkedIn and then spent six months 'listening' and researching our industry. From there, we developed a strategy for establishing ourselves as thought leaders in the space."

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