J&J managers go green without breaking the bank

03/15/2013 | GreenBiz.com

Companies such as Johnson & Johnson are finding ways to align financial and environmental priorities, with managers focusing on "win-win" projects that reduce environmental impact while also cutting costs, write Samantha Putt del Pino and Alex Perera. "Now ... other companies must get on board and scale these approaches so that financial practices and environmental goals are better aligned," they write.

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