Opinion: Midlife is a better descriptor for boomers

03/15/2013 | MediaPost Communications

Media concentration on the first boomers turning 65 has led to the impression that boomers on the whole are all at retirement age. But that isn't the case -- the youngest boomers have yet to enter their 50s and the average boomer age is 55. Marketers would be better advised to begin thinking of boomers as transitioning into their midlife stage, writes Stephen Reily.

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