Social media management on a large scale presents distinct challenges

03/15/2013 | SmartBrief/SmartBlog on Social Media

Handling social networks on a large scale requires different tools than a smaller operation does, Jeremy Epstein writes. To monitor large quantities of conversations, for example, tools such as TweetDeck are no longer useful and a natural-language processor might become necessary. When a large number of employees contribute to a company's social media management, audit trails and governance structure are a must to keep everyone organized and on-message, Epstein writes.

View Full Article in:

SmartBrief/SmartBlog on Social Media

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Senior Sales Manager
OnProcess Technology
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC
Associate Director of Ad Operations
Opera Mediaworks
New York, NY