What it takes to turn a CFO into a CEO

03/16/2010 | CFO Magazine

CFOs who have successfully guided their companies through the recent economic turmoil may soon see strong prospects for ascending to the top job, experts say. "When you're going through a turnaround, managing by GAAP takes a backseat to managing for cash, cash, cash, and who better to understand that than a CFO?" says NexCen Brands CEO (and former CFO himself) Ken Hall.

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