Ed Erhardt, ESPN's president of global customer marketing and sales, discusses the power of the sports programming giant's brand, the shift in its approach to ads to accommodate multiplatform viewing, and why advertisers must keep their ads fresh to hold the attention of live sports viewers.
Multiscreen viewing is changing ESPN's ad strategy, exec says
SmartBrief Job Listings for Media
|VP, Client Partner, Digital Marketing||
|Santa Monica, CA|
|Senior Regional Interactive Sales Manager||
|Sales Executive, CafeMom.com and MamásLatinas.com||
|New York, NY|
|Marketing Services Director||
Farm Journal Media
|Director, Revenue Operations - Technical Program Management||
Pandora Media, Inc.