Lost and found: How to get former customers back

03/16/2013 | B2C Marketing Insider

Winning back customers who have left your business requires taking ownership of the service your company has provided and possibly making an "aggressive deal" to entice key customers to return, writes Flavio Martins, vice president of customer support at DigiCert. "Improving customer communication and taking customer service to the next level is the way to ensure that you catch the warning signs that lead to customer loss in the first place," he adds.

View Full Article in:

B2C Marketing Insider

Published in Briefs: