Sen. Harkin takes on Shrek

03/17/2005 | Advertising Age (tiered subscription model) · NYTimes.com

Sen. Tom Harkin, D-Iowa, took food marketers to task yesterday, mocking promotions aimed at children, such as placing a Barbie doll in a McDonald's uniform. Harkin argued that the advertising industry does a poor job of self-regulation, adding: "We got rid of Joe Camel. We've got to get rid of Shrek."

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Advertising Age (tiered subscription model) · NYTimes.com

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