Marketers leverage NCAA hoops online

03/17/2006 | USA Today

Coca-Cola, Marriott Courtyard, Cingular and General Motors nameplate Pontiac are hosting play-along bracket games and updates on the CBS SportsLine Web site to tie in with their television spots airing during NCAA basketball tournament broadcasts. Marketers are ponying up $100,000 for Web ad packages to run alongside the free online streaming video.

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