Marketers leverage NCAA hoops online

03/17/2006 | USA Today

Coca-Cola, Marriott Courtyard, Cingular and General Motors nameplate Pontiac are hosting play-along bracket games and updates on the CBS SportsLine Web site to tie in with their television spots airing during NCAA basketball tournament broadcasts. Marketers are ponying up $100,000 for Web ad packages to run alongside the free online streaming video.

View Full Article in:

USA Today

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director - Digital Ad Sales Systems
Discovery Communications
New York, NY
Director of Sales, East Coast
DeviantART
NY, NY
Product Marketing Consultant
Sand Cherry Associates
Philadelphia, PA
Sales Manager
mGage
Multiple Locations, SL_Multiple Locations
Product Marketing Manager-B2C
RetailMeNot
Austin, TX