Marketers leverage NCAA hoops online

03/17/2006 | USA Today

Coca-Cola, Marriott Courtyard, Cingular and General Motors nameplate Pontiac are hosting play-along bracket games and updates on the CBS SportsLine Web site to tie in with their television spots airing during NCAA basketball tournament broadcasts. Marketers are ponying up $100,000 for Web ad packages to run alongside the free online streaming video.

View Full Article in:

USA Today

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Senior Sales Manager
OnProcess Technology
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Associate Director of Ad Operations
Opera Mediaworks
New York, NY