ESPN, Adobe update March Madness bracketology

03/17/2009 | Adweek

Adobe and ESPN have entered into a marketing partnership in which the cable channel's Web portal will present dynamic, interactive NCAA March Madness brackets that are powered by Adobe's Acrobat 9 software. The PDF download, which will be touted in display ads on ESPN's site, will be updated with news, video feeds and game results as the men's basketball tournament progresses.

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