Comcast spent $1.7 billion in measured media last year, up 9.7% over 2011, making it second only to Procter & Gamble as an advertiser, according to Kantar Media. One reason for its rise from 50th place only five years ago: Comcast's acquisition of NBCUniversal has it competing on several fronts, with Universal Studios vying in the heavy-spending movie sector and its Xfinity cable service going up against telecoms such as Verizon. GM, AT&T and L'Oreal rounded out the top five.
Kantar: Comcast passes GM to become nation's No. 2 advertiser
SmartBrief Job Listings for Media
|Director, Digital Research (Burbank or New York)||
Warner Bros. Entertainment Inc.
|Data Entry and Integrity Coordinator||
Interactive Advertising Bureau
|New York, NY|
|Director of Business Development - Denver/New York||
|Director of Marketing - Denver||
UNIVERSITY OF VIRGINIA