Kantar: Comcast passes GM to become nation's No. 2 advertiser

Comcast spent $1.7 billion in measured media last year, up 9.7% over 2011, making it second only to Procter & Gamble as an advertiser, according to Kantar Media. One reason for its rise from 50th place only five years ago: Comcast's acquisition of NBCUniversal has it competing on several fronts, with Universal Studios vying in the heavy-spending movie sector and its Xfinity cable service going up against telecoms such as Verizon. GM, AT&T and L'Oreal rounded out the top five.

View Full Article in:

Philadelphia Inquirer, The · Advertising Age (tiered subscription model)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Chief Revenue Officer
Chief Revenue Officer - NY, Denver or San Fran
New York, Denver or San Francisco, NY
Senior Manager, Advertising Technology Operations
Pandora Media, Inc.
Oakland, CA
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
ROBLOX
NY
Programmatic Manager
A+E Networks
New York, NY