Kantar: Comcast passes GM to become nation's No. 2 advertiser

Comcast spent $1.7 billion in measured media last year, up 9.7% over 2011, making it second only to Procter & Gamble as an advertiser, according to Kantar Media. One reason for its rise from 50th place only five years ago: Comcast's acquisition of NBCUniversal has it competing on several fronts, with Universal Studios vying in the heavy-spending movie sector and its Xfinity cable service going up against telecoms such as Verizon. GM, AT&T and L'Oreal rounded out the top five.

View Full Article in:

Philadelphia Inquirer, The · Advertising Age (tiered subscription model)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY