A Saatchi & Saatchi spot for Tide that has been running since January shows a man raising an adventurous daughter and doing her laundry, an unusual take on household chores, men and fatherhood, writes Rebecca Cullers. "He's not a buffoon, the butt of a joke, a clueless child who needs his wife to take care of him. ... He's just a guy with a daughter," she writes.
Published in Brief: