Good coupon campaigns require a focused mobile strategy

03/18/2011 | MobileCommerceDaily.com

Among the keys to a successful campaign in the rapidly expanding field of mobile coupons are personalization, designating coupons for specific stores and offering coupons through mobile applications and devices. It also helps to give consumers flexibility in how they're notified of special offers and to take advantage of the growing popularity of location-based services.

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