Report: Use of social media, mobile tech will rise among carriers

03/18/2012 | Business Insurance (tiered subscription model)

The insurance industry plans to step up its use of social media and mobile technologies to boost profitability and meet other goals, according to a Celent report. "Celent believes that in the unusually challenging environment that insurers now face, innovation based on new and sometimes not so new technologies becomes an important part of IT strategy," the report states.

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