Analysis: Hashtags could help Facebook close its immediacy gap

03/18/2013 | Adweek

Some marketers say they are pleased to learn that Facebook is considering adopting hashtags. "If Facebook does adopt the hashtag, it will bring the feature to its biggest platform yet and conceivably bring more marketers than are currently on Twitter (definitely more than are on Google+ or Instagram)," writes Tim Peterson. Facebook's past de-emphasis of real-time posts has left Twitter "a far better platform for immediacy and virality," Digitas' Jordan Bitterman says.

View Full Article in:

Adweek

Published in Briefs:

SmartBrief Job Listings for Retail

Job Title Company Location
Manager of Accounting
The Vitamin Shoppe
North Bergen, New Jersey
Senior Manager Merchandising Asia China Implementation GBP
Walmart
Bentonville, Arkansas
Regional HR Manager
DAVIDsTEA
Boston, Massachusetts
Manager, Media Relations - National
Macy's
New York, New York
WebSphere Commerce Center eCommerce Developer
The Kroger Company
Blue Ash, Ohio