Analysis: Hashtags could help Facebook close its immediacy gap

03/18/2013 | Adweek

Some marketers say they are pleased to learn that Facebook is considering adopting hashtags. "If Facebook does adopt the hashtag, it will bring the feature to its biggest platform yet and conceivably bring more marketers than are currently on Twitter (definitely more than are on Google+ or Instagram)," writes Tim Peterson. Facebook's past de-emphasis of real-time posts has left Twitter "a far better platform for immediacy and virality," Digitas' Jordan Bitterman says.

View Full Article in:

Adweek

Published in Briefs:

SmartBrief Job Listings for Retail

Job Title Company Location
Talent Relations Coordinator
HSN
Saint Petersburg, Florida
Analyst, Store Strategy and Method Improvements
Ross Stores, Inc
Dublin, California
Product Manager
Smithsonian Museum Retail
Washington, Dist. Columbia
Mgr of Merchandising and Supply Chain Systems
BJ's Wholesale Club
Westborough, Massachusetts
communications program manager, Partner Resources-Seattle, WA
Starbucks
Seattle, Washington