Ask employees to help get the word out

03/18/2013 | Wall Street Journal, The

Employees form the first line of offense in word-of-mouth-marketing campaigns for small businesses with limited marketing resources, Dynamic Signal CEO Russ Fradin writes. He recommends encouraging employees to share content or job listings on Facebook, LinkedIn and Twitter. "If a company has 20 employees that each have 200 unique followers, that's 4,000 people that have the opportunity to learn more about your startup," he writes.

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