ConAgra video highlights frozen brands and technology

03/18/2013 | Progressive Grocer

ConAgra Foods has created a video showing two women using technology to organize their shopping lists and review product and nutrition information while buying Healthy Choice and Marie Callender's products. "What consumers will see, and what we hope to convey through the video, is that frozen meals can have a place in your busy life and can be just as delicious as homemade," said Rob McCutcheon, president of consumer foods frozen.

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