Epsilon: Consumers are responding to triggered e-mails

03/18/2013 | MediaPost Communications

So-called "triggered" e-mails enjoy a 70.5% higher open rate and more than double the click-thru rate, according to an Epsilon study. But welcome messages, order confirmations and other triggered messages comprise only 5% of total e-mail volume. Epsilon Vice President of Digital Analytics Judy Loschen suggests greater personalization will help to engage customers after the initial opt-in.

View Full Article in:

MediaPost Communications

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO
Director of Marketing - Denver
zvelo
Denver, CO
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA