Fandango mobile-video series previews new movies

03/18/2013 | MobileCommerceDaily.com

Fan participation, interviews with celebrity and film previews are part of Fandango's new "Weekend Ticket" series for mobile that showcases popular films and invites viewers to buy advance tickets. " 'Weekend Ticket' is an example of the new original content we're delivering throughout our website and mobile apps that goes beyond show times and ticketing and covers the complete moviegoing experience -– before, during and after the theater," said Adam Rockmore, vice president of marketing at Fandango.

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