Ford India launches test-drive campaign on social media

03/18/2013 | Pitch On Net (India)

Ford India is looking to generate buzz for the release of its EcoSport compact SUV by inviting 100 fans to try out the vehicle and discuss the experience online. Ford is using Facebook and Twitter to invite potential test drivers to submit a description of a location they'd like to explore using the EcoSport for a chance to be one of the selected test drivers.

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