Friskies game app seeks curious cat engagement

03/18/2013 | Mobile Marketer

Purina has released its "Happy Wings" application for Friskies cat food brand, a game for tablets that allows real kitties to swat at virtual flying objects, writes Lauren Johnson. Purina is also hosting a hackathon March 23 and 24 in Venice, Calif., to allow developers to upgrade the app, Johnson writes.

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