Friskies game app seeks curious cat engagement

03/18/2013 | Mobile Marketer

Purina has released its "Happy Wings" application for Friskies cat food brand, a game for tablets that allows real kitties to swat at virtual flying objects, writes Lauren Johnson. Purina is also hosting a hackathon March 23 and 24 in Venice, Calif., to allow developers to upgrade the app, Johnson writes.

View Full Article in:

Mobile Marketer

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Account Executive, West Coast
Los Angeles, CA