How to leverage your employees to build your brand

03/18/2013 | Wall Street Journal, The

One way to promote your brand without spending a fortune is to encourage your employees to share information about your company via their social media profiles, writes Russ Fradin, CEO of Dynamic Signal. Companies should set policies to guide such advocacy, but ultimately employees have to take the lead. "Your employees believe in the same vision you do, and that is why they are your best brand ambassadors," he writes.

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