Local mobile-ad spending will best online by 2017

03/18/2013 | Mobile Marketer

At $6.4 billion by 2017, spending on local mobile advertising will top that for online alone, according to a BIA/Kelsey projection. "The total amount of advertising on local media is increasing from $132.5 billion to $148.8 billion," said BIA/Kelsey's Mark Fratrik, adding, "Behind that, traditional media is going down, while online digital is growing at a 12.3% compound annual growth rate [with mobile] an increasingly important part of a media or advertising plan."

View Full Article in:

Mobile Marketer

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA