Local mobile-ad spending will best online by 2017

03/18/2013 | Mobile Marketer

At $6.4 billion by 2017, spending on local mobile advertising will top that for online alone, according to a BIA/Kelsey projection. "The total amount of advertising on local media is increasing from $132.5 billion to $148.8 billion," said BIA/Kelsey's Mark Fratrik, adding, "Behind that, traditional media is going down, while online digital is growing at a 12.3% compound annual growth rate [with mobile] an increasingly important part of a media or advertising plan."

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