Mapping the marketing of March Madness

03/18/2013 | SmartBrief/SmartBlog on Leadership

The tip-off of March Madness means people will be making big money over the next few weeks; and not just the casinos or the guy in the mailroom who wins the office pool. Many companies plan massive advertising campaigns centered on the annual month of hoops mania. This post maps the regions of the country most-likely to watch the tournament and details the kind of demographics marketers use to target the most avid hoops fans.

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