Marketing lessons from a grumpy cat

03/18/2013 | SmartBrief/SmartBlog on Social Media

People waited in line for more than an hour at South by Southwest Interactive to see the feline behind the Grumpy Cat meme, a phenomenon that illustrates marketers' challenge, SmartBrief's Stephen Yusko writes. Products need to grab people's attention and generate buzz while also providing value, Yusko writes. "Marketing is tough and important, but it's not what will make or break you. First, you need to create something that will get people to ditch their spot in the Grumpy Cat line," he writes.

View Full Article in:

SmartBrief/SmartBlog on Social Media

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY
Business Development Associate
inMarket Media LLC
CA
Solutions Engineer
http://urbanairship.com
Portland, OR
Senior SEO Strategist
iCrossing, Inc.
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY