People waited in line for more than an hour at South by Southwest Interactive to see the feline behind the Grumpy Cat meme, a phenomenon that illustrates marketers' challenge, SmartBrief's Stephen Yusko writes. Products need to grab people's attention and generate buzz while also providing value, Yusko writes. "Marketing is tough and important, but it's not what will make or break you. First, you need to create something that will get people to ditch their spot in the Grumpy Cat line," he writes.
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