In-stream advertising in applications such as that in Facebook's Sponsored Stories is the goal for startup Namo Media, which has raised $1.875 million in financing, led by Google Ventures. Co-founder Gabor Cselle says Namo has talked with a number of advertisers, but is more focused on publishers with stream formats such as news, social and photo-sharing services, "... apps that have been developed in recent years with stream formats that are struggling to make money."
Namo Media looks to Facebook for in-app ad model
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