Opinion: Guerrilla marketing can yield big payoff for startups

03/18/2013 | Business Day (South Africa)

Virgin Money's Richard Branson advises startups to launch "daring" guerrilla marketing campaigns in this opinion column. He says a dance school looking for exposure could hold flash-mob events that can be publicized on social media, while noting that even if the events lead to arrest, the attention is sure to generate buzz.

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