Opinion: Guerrilla marketing can yield big payoff for startups

03/18/2013 | Business Day (South Africa)

Virgin Money's Richard Branson advises startups to launch "daring" guerrilla marketing campaigns in this opinion column. He says a dance school looking for exposure could hold flash-mob events that can be publicized on social media, while noting that even if the events lead to arrest, the attention is sure to generate buzz.

View Full Article in:

Business Day (South Africa)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY