Study projects steady local-ad growth through 2017

03/18/2013 | MediaPost Communications · MediaPost Communications

Local advertising revenues will tick up to $148.8 billion in 2017, rising from $132.5 billion last year, according to a BIA/Kelsey analysis. Digital media's share of that total will increase to 27.6% in 2017, up from 17.4% in 2012, the study found.

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