Nearly two-thirds of mobile users prefer visiting a retailer's website to downloading an application, a study by Siteworx said. Looking back to the holidays, only 3.4% of mobile users said they made purchases on their devices, while the equivalent number for tablets was 4%. The most popular shopping activity on mobile, however, was researching product reviews, which ranked just ahead of price comparisons.
Study: Shoppers opt for mobile websites over apps, like reviews
SmartBrief Job Listings for Media
|Director, Operational Enablement and Excellence||
Pandora Media, Inc.
|Sales Director - ROBLOX (New York)||
|New York, NY|
|Assistant Professor or Instructor of Advertising||
Loyola University Chicago
|National Sales Manager/Midwest||
American City Business Journals/The Business Journals