Study: Shoppers opt for mobile websites over apps, like reviews

03/18/2013 | MediaPost Communications

Nearly two-thirds of mobile users prefer visiting a retailer's website to downloading an application, a study by Siteworx said. Looking back to the holidays, only 3.4% of mobile users said they made purchases on their devices, while the equivalent number for tablets was 4%. The most popular shopping activity on mobile, however, was researching product reviews, which ranked just ahead of price comparisons.

View Full Article in:

MediaPost Communications

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
ROBLOX
NY
Programmatic Manager
A+E Networks
New York, NY
Assistant Professor or Instructor of Advertising
Loyola University Chicago
Chicago, IL
National Sales Manager/Midwest
American City Business Journals/The Business Journals
IL