Suja squeezes potential from high-pressure processing

03/18/2013 | BevNet.com

Suja, launched in 2012, is using high-pressure processing for its single-serve bottles of premium juices, now sold in nine of 11 Whole Foods regions nationwide. "I see [HPP] as a natural evolution toward a healthier and healthier product," said CEO Jeff Church. "I think it’s the next generation of where pasteurization was and has been in the past."

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