Twitter's self-serve advertisers will now be able to target consumers more effectively, thanks to new tools unveiled by the microblogging platform. All advertisers will now be able to target Twitter users by interest and by the devices they use. "Facebook had to shape its advertising offering up quite a bit before it went public, and it looks like Twitter is doing the same thing," writes Drew Olanoff.
Twitter unveils new ad-targeting tools
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Warner Bros. Entertainment Inc.
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UNIVERSITY OF VIRGINIA