Twitter unveils new ad-targeting tools

03/18/2013 | TechCrunch

Twitter's self-serve advertisers will now be able to target consumers more effectively, thanks to new tools unveiled by the microblogging platform. All advertisers will now be able to target Twitter users by interest and by the devices they use. "Facebook had to shape its advertising offering up quite a bit before it went public, and it looks like Twitter is doing the same thing," writes Drew Olanoff.

View Full Article in:

TechCrunch

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY
Custom Content Sales Director
Crain's New York Business
New York, NY
Director Client Success
Ahalogy
Cincinnati, OH
Ad Trafficker
Spiceworks
Austin, TX