Using a Twitter contest to promote your brand

03/18/2013 | Entrepreneur online

If you decide to run a contest on Twitter to promote your business, you should offer a prize that will appeal to members of your target audience, Ted Prodromou writes. Offering a large cash prize might not be ideal because doing so might attract participants who are not interested in your company. Track the success of your contest and publicize the results on social media, he recommends.

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