Viewers are tuning out local, cable news, Pew finds

03/18/2013 | Broadcasting & Cable · Broadcasting & Cable

Although local TV stations have boosted their news programming, the number of "regular" local viewers is down across most dayparts and demographics, with stations facing a particular challenge in attracting audiences under 30, the Pew Research Center has found. However, the audience for early news is on the rise, with the 4 a.m. slot increasing by 19% and 4:30 a.m. by 13%. Meanwhile, cable news numbers are mostly flat, leading Pew to speculate if the "ceiling" for 24-hour news networks had been reached.

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