More than half of wealthy shoppers now research products via mobile devices, and 38% make mobile purchases, according to a Unity Marketing study. That's a marked increase from the previous year's report, when about half as many affluent consumers made purchases or carried out research on mobile devices. "[R]obust interest among younger affluent consumers, in particular, suggests that mobile luxury shopping is on the rise," eMarketer notes.
Wealthy shoppers are going mobile, study shows
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